Privacy policy


This website uses cookies. We use cookies to keep statistics about the use of the site, to personalize content, ads and offer functions on social media. Our cookies consist of both functional cookies and 3rd party cookies from social media, advertising and statistics software, such as:

  • Google Analytics
  • Google Ads
  • Facebook Pixel

Cookies are small text files that can be used on websites to make the user experience more efficient and personal. Cookies, which are strictly necessary for the functionality of the page, are stored in the browser of the device you use to view the page.

All other types of cookies are only stored after you have given your permission for this via our cookie banner.

Personal information


Personal information is all kinds of information that to some extent can be attributed to you. When you use our website, we collect and process a number of such information. It happens e.g. by ordinary interactions on the website, such as that you sign up for our newsletter, participate in a competition / survey, register as a new user / subscriber or by other use of services or purchases via our website.

To the extent that you give explicit consent and enter the information yourself, we typically process the following types of information: Name, telephone number, e-mail, address and payment information. This typically happens in connection with you filling out a contact form, making a purchase or signing up for a newsletter on the site.


We process your personal data securely and confidentially in accordance with applicable law, including the Personal Data Ordinance and the Data Protection Act.
Your information will only be used for the purpose for which it was collected and will be deleted when this purpose is fulfilled or is no longer relevant.

We have taken technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded or come to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law.


The information is used to identify you as a user, register your interests, inquiries, purchases and payments, as well as to be able to provide you with the services you have requested, such as receiving newsletters. In addition, we use the information to optimize and improve our services and content.

We also use non-personally identifiable marketing cookies to show you more relevant ads if you have given your consent to the registration of marketing cookies.

Storage period

We retain information for the period permitted by law and we delete it when it is no longer needed or relevant. The period depends on the nature of the information and the background for storage. It is therefore not possible to provide a general time frame for when information is deleted.

Information sharing and 3rd parties

Data about your use of the website, which ads you receive and possibly clicks, geographical location, gender and age segment, etc. passed on to third parties to the extent that the information is known and if we use third parties. You can see which third parties are involved in the section on Cookies above. The information is used for targeted advertising.

We also use a number of third parties to store and process data. These process information solely on our behalf and may not use it for their own purposes.

Disclosure of personal information such as name and e-mail, etc. will only happen if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.

Insights and complaints

You have the right to be informed of the personal data we process about you. You can also object to the use of the information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted.

Inquiries can be made to:

If you want to complain about our processing of your personal data, you also have the opportunity to contact the Danish Data Protection Agency. If you no longer wish us to process your personal data, or to restrict the processing of your personal data, you can also send us a request to this effect to the above e-mail address.


This website is owned and published by:

Silver Tray ApS

Nansensgade 27
DK-1366 Copenhagen

Phone: +45 3118 1068